Valuable Systems

The blog of Cantlin Ashrowan

Decision-context ⚖️

203 words from 15 January 2021

Increasingly, I use the term “decision-context” in preference to “strategy.” Why? In part, it’s because of the failings of the word strategy:

I’m usually skeptical of introducing new terms. They incur a big upfront adoption cost, and a marginal cost for every new team member. But there is also an inherent advantage to unfamiliar terms: they force a conversation about what they mean, encouraging shared definitions.

There are other benefits specific to “decision-context” as a replacement:

Decision-context trees

TODO: write about nested decision-contexts visualised as trees. Decisions themselves form the decision-contexts for subordinate decisions.

Valuable Systems is the blog of me, Cantlin Ashrowan, a product leader based in London. You can email me at, or follow me on Twitter here.